YEAR
2021
DELIVERABLES
Branding Logo files in JPEG, SVG and CDR formats. Packaging
A new brand Identity that represents Shirp! personality and values.
Dhope! was founded for the purpose of promoting sustainable fashion and communities in line with the United Nations’ Sustainable Development Goals and now to re-brand into “Shirp!”.We were asked by the Shirp! team to re-position the brand to attract the right people and build memorable experience.
scalable, youthful and modern.
Our approach to the new logo was to break the norm and create an iconic and typeface logo-combo for the brand. This approach resulted in a much more adaptable logo that looks it’s best regardless of where it’s being used.
The Logo’s Icon was created to represent Shirp!’s mascot “A Unicorn”. The logo does well in scale and will look great for print, online, merch and as a pendant. The illustration is simple for longetivity purpose and it is completely unique to “Shirp!” as it is specifically crafted for the brand. The pointy lines used in the illustration helps it appear confident and youthful.
Packaging.
Tackling packaging was also a huge part of the task we had. We created a branded pattern using an abbreviated form of the typface logo. This doesn’t replace the logo but instead used to compliment the brand logo to create branded designs.
